School Of

Mass Communication (New Cairo)

The Institute of Mass Communication in CIC offers a B.A. in Mass Communication which covers three majors: Journalism, Broadcasting, Public Relations and Advertising. Those majors concentrate basically on the following tracks: The impact of the different medias roles on societies (local, regional and global), Journalism, news coverage, radio and video production, the practice of public relations and advertising, and the tips and tricks of digital marketing as it is one of the emerging media and most used now. The Institute's role is to help students develop their skills and get them ready for the job market through theoretical and practical learning. It uses learning methodologies and theories that emphasis on Arab media and encourages the students to engage with the complexity of contemporary media and understand the main concepts, methods, and approaches used in media and communication industry.

School Of

Mass Communication (New Cairo)

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About Mission & Vision Majors Study Plan Accreditation Staff Facilities Academic Calendar Quality Unit
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Mass Comm

Semesters 1st 2nd 3rd 4th 5th 6th 7th 8th
  • COM 110 Introduction to Communication
  • COM 111 Introduction to Journalism
  • GEN 103 Introduction to Internet Uses
  • GEN 101 Arabic Language level 1
  • GEN 105 Reasoning and Critical Thinking
  • Elective 1
  • COM 114  Introduction to new media
  • COM 112 Introduction to radio and television
  • COM 113 Introduction To public Relations and Advertising
  • GEN 104 Contemporary Political Issues
  • GEN 102 English Language level 1
  • Elective 1
  • COM 203 Media and Society
  • COM 204 Media Law and Ethics
  • COM 207 Introduction to Research Methods
  • COM 214 Mass communication Topics in English
  • GEN 102 English Language level 1
  • Elective 1
  • COM 201 Arabic Language level 2
  • COM 202 English Language level 2
  • COM 205 Public Opinion
  • COM 206 Theories of Communication
  • COM 213  Media translation
  • Elective 1

Journalism Department

  • JOR 303 History of Egyptian Journalism
  • JOR 304 Journalism writing styles level 1
  • JOR 305 Journalism layout and design
  • JOR 306 Data & info graphic journalism
  • JOR 307 Arab and International journalism
  • JOR Elective 1

Broadcasting Department

  • RTV 303 International Audio-visual Media
  • RTV 304 Radio and TV production
  • RTV 305 Television Shooting
  • RTV 306 Specialized Radio and Television media
  • RTV 307 Broadcast radio & TV news
  • Broadcasting elective 1

Public Relation and Advertising Department

  • PRAD 303 Graphics
  • PRAD 304 Persuasion Strategies and Negotiation
  • PRAD 305 Organizational communication
  • PRAD 306 Social marketing and social responsibility programs
  • PRAD 307 Integrated marketing communication campaigns
  • Public Relation and Advertising Elective 1

Journalism Department

  • JOR 308 Computer applications in Journalism
  • JOR 309 Electronic journalism
  • JOR 310 Specialized journalism
  • JOR 311 Photojournalism
  • JOR 313 Training
  • Journalism elective

Broadcasting Department

  • RTV 308 Quantitative research in broadcast
  • RTV 309 Writing for radio and TV
  • RTV 310 Audio broadcast and the internet
  • RTV 311 Fundamentals of Criticism in Radio and Television
  • RTV 313 Broadcasting Media Training
  • RTV 315 elective 1

Public Relation and Advertising Department

  • PRAD 308 Public Relations Techniques
  • PRAD 309 Creative design of printed advertising
  • PRAD 310 Public Relations and Advertising Management
  • PRAD 311 Quantitative marketing research
  • PRAD313 Training
  • Public Relation and Advertising elective 1

Journalism Department

  • JOR312 Quantitative Journalism research
  • JOR401 Journalism writing Styles level 2
  • JOR402 Investigative reporting journalism
  • JOR403 Journalism writing for radio and television
  • JOR404 Journalism web sites design
  • jour elective 1

Broadcasting Department

  • RTV312 The Audio-Visual drama
  • RTV401 Television Presenting Skills
  • RTV402 Multimedia
  • RTV403 Editing
  • RTV404 Broadcast qualitative research
  • RTV elective 1

Public Relation and Advertising Department

  • PRAD312 Crisis Management
  • PRAD401 Radio & TV Advertising Production
  • PRAD402 Electronic Public Relations
  • PRAD403 Writing and producing PR materials
  • PRAD404 Public Relations and social change
  • PRAD Elective 1

Journalism Department

  • JOR405 Qualitative journalism research
  • JOR406 Social media journalism
  • JOR411 Graduation project JOR
  • Elective
  • Elective
  • Elective

Broadcasting Department

  • RTV405 Special Topics in Radio and Television
  • RTV 406 Media terminology in Radio and Television
  • RTV411 Graduation Project RTV
  • Elective
  • Elective
  • Elective

Public Relation and Advertising Department

  • PRAD405 Quantitative Methods
  • PRAD406 Electronic and direct marketing
  • PRAD411 Graduation Project PRAD
  • Elective
  • Elective
  • Elective