The Institute of Mass Communication at CIC offers a B.A. in Mass Communication which covers three majors: Journalism, Broadcasting, Public Relations and Advertising. These majors concentrate mainly on the following tracks: Impact of different media’s roles on societies (both local and global), journalism, news coverage, radio and video production, the practice of public relations and advertising, and the tips and tricks of digital marketing.
as it is one of the emerging media—and the most used currently. The Institute’s role is to help students develop their skills and prepare them for the job market through theoretical and practical learning, with a focus on the Arab media. It encourages students to engage with the complexity of contemporary media and to understand the main concepts, methods, and approaches used in the media and communication industry.