The Institute of Mass Communication at CIC offers a B.A. in Mass Communication which covers three majors: Journalism, Broadcasting, Public Relations and Advertising. These majors concentrate mainly on the following tracks: Impact of different media’s roles on societies (both local and global), journalism, news coverage, radio and video production, the practice of public relations and advertising, and the tips and tricks of digital marketing.
as it is one of the emerging media—and the most used currently. The Institute’s role is to help students develop their skills and prepare them for the job market through theoretical and practical learning, with a focus on the Arab media. It encourages students to engage with the complexity of contemporary media and to understand the main concepts, methods, and approaches used in the media and communication industry.
Our Institute of Mass Communication offers bachelor degree accredited from Egypt and Canada. The Egyptian degree is accredited from The Ministry of Higher Education & Supreme Council of Universities in Egypt. Moreover, Students Enrolled in the Dual Program will receive a Canadian Degree from our Canadian partner Cape Breton University. Through our partnership with Cape Breton University, you’ll have a deep recognition of the latest global trends in media communications and have the opportunity to do work placements at international companies & TV channels. Our students also get to enroll in the Syndicate of in their field of study and get licensed upon their graduation.