Program of

Public Relations & Advertising

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Public Relations & Advertising In Details

The effort that organizations go through to get along with their communities, who is behind it? The ads that we cannot escape daily, how do they make them? These are the jobs of Public Relations & Advertising Practitioners. CIC is your place to go for your PR and Advertising journey.

During this course, you’ll gain the skills and knowledge that today’s PR professionals need in a fast-moving media environment. This course provides you with the key skills needed to develop a career in the fast-growing fields of public relations and promotion; you will plan advertising campaigns, use a wide range of tactics from media briefings to social media outreach, and take part of annual event attended by PR professionals, celebrities and students.


Knowledge in Action

Most classes will be a mix of lectures, training and workshops. You will often work in groups to come up with creative solutions to a wide range of PR challenges, and learn how to put a portfolio of ads all together.

You will learn research skills, work on real-life PR campaigns, promoting brands, test your hand skills by designing ads and pitch your ideas and proposals to clients and industry representatives.

Potential Careers
  • Public Relations Specialist.
  • Copywriter.
  • Account Executive.

Campus spirit, team projects, brainstorming, camera audition, voice over sessions, all of that provided me with passion to become a successful director. My experience at CIC is unforgettable, it has shaped my future.

Ahmed Kamal

Director - Al Hayah Channel